PPC MARKETING / ADVERTISEMENT

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.

The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.

Search engines are popular host platforms as they allow advertisers to display ads relevant to what users are searching for.

Google Adwords Management

Google AdWords is one of the largest online advertising platforms that helps businesses reach customers across the globe and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on their keyword search, the country and device type and deliver their ads to users who are interested in their products or services.

To use Google AdWords, follow the steps below:

  • Establish your account goals. For example, if you are using your Google Ads for brand building, the account structure and the features that you use will be completely different if you use ads for lead generation
  • Develop audience personas by determining who your ideal customers are, what they do, what are they searching for and on what device
  • Conduct keyword research by using keyword tools, such as SEMrush, to discover, cost, competition and volume for the search terms at every stage of your search
  • Structure your AdWords account into different ad campaigns and ad groups, each featuring relevant keywords and ads
  • Once you’ve listed the keywords relevant to your business, you can place your ads in the search results by bidding on the keywords. If the competition is high for the keywords, your Cost Per Click (CPC) would be too high to bid. In this case, it’s better to get granular and bid for long-tail keywords that are relevant for business
  • Create the ad copy. Make sure that you include relevant keywords, a compelling headline, a clear call-to-action and ad extensions
  • Design a mobile-friendly landing page that focuses on the benefits and features of the product or service that you’re trying to sell, has good-quality images, a form and a clear call-to-action

Facebook Ads Management

The best thing about Facebook ads management is that Facebook makes it easy for anyone to run a social media advertising campaign. Whether you’re a seasoned marketing professional or newcomer, Facebook gives you the tools and resources to create an ad campaign based on your skill level.

Now that we’ve discussed Facebook ads manager, let’s talk about how you can get started with Facebook ads management.

Firstly, so as to create your campaign, I will write down the steps that it should be followed.

  1. Select your objective
  2. Select your target audience
  3. Upload your ad creative
  4. Write your ad copy
  5. Set your bid amount
  6. Finalize your ad details

Once your campaign is up and running, you can start monitoring your ad’s performance. 

Twitter Ads Management

Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.

Considering there are many ultra-simple Twitter ad formats and no minimum advertising budget, now is a great time to consider running your first Twitter ad.

Now , follow steps to get to know how to advertise on Twitter.

  • Set up your Twitter ads account
  • Choose your advertising objective
  • Set up your ad group and bidding
  • Target your audience
  • Choose ad placement
  • Launch your campaign

Advantages of Twitter Campaign ;

Access to a larger audience, Better leads generation, Various ad types to promote brand and products, Retargeting to connect with abandoned users, Insights and data to evaluate ad campaign performance., How can we measure Twitter advertisement results?, Engagement levels, Reach, Click-through rates, Clicks, Impressions, Page views, Average time spent on your pages and website

Re-Marketing

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

Remarketing not only reminds visitors of their desire to engage with your brand but can facilitate the transition to the next step of the conversion funnel. If a user has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the user back to the product page where they can be incentivized to move to the next stage of the funnel—adding the item to cart.

Instagram Ads Management

The first thing that you’ll do is choose your objective. Next, you’ll start making decisions at the ad set level.


If you’re sending traffic to a secondary location with your ad, you’ll first choose where to send them. You can send them to your site, your app, or messenger to contact you.


Underneath this, you may see the option to create an offer to drive conversions. Instagram Ads gives you full access to Facebook’s incredible targeting options. You can target both cold and warm audiences.

The connections targeting feature can work to your advantage when you aren’t using custom audiences.


They allow you to choose to target people who exclusively are or are not connected to you through your Page, app, or events.

You can use custom audiences to connect with warm audiences. After creating a custom audience, you can create a lookalike audience off of it to try to reach similar customers to your segmented audience lists.

Facebook will automatically have most placements selected. If you want to change them, you need to select “Edit Placements.” 

When you’re running newsfeed Instagram Ads, you can also choose run other placement options at the same time.

If you’re running Instagram Story Ads, however, you can’t choose any other placements.

For Instagram newsfeed ads, you can choose to enable other placements, including Facebook’s newsfeed and side column ads, audience network ads, and messenger ads.