DESIGN

Generally speaking, it is the process of envisioning and planning the creation of objects, interactive systems, buildings, vehicles, etc. It user-centered, i.e. users are at the heart of the design thinking approach. It is about creating solutions for people, physical items or more abstract systems to address a need or a problem.

It is a very broad concept and its meaning can greatly vary from one field to another. It and permeates many aspects of our lives and branches out into many different subgenres, from product design, sound , virtual reality , interaction , to designing cars, video games, software interfaces, the home and offices interior etc. Schools adapted to the market’s evolution accordingly by creating graduate and postgraduate programs in Design.

Logo Design

A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc.

In its simplest definition, a logo identifies. It’s how your company is recognized and remembered among others. It also functions as the face of your business.

You may be asking yourself: How can I design my own logo? These are the steps you need to follow:

  • Understand why you need a logo
  • Define your brand identity
  • Find inspiration for your design
  • Check out the competition
  • Choose your design style
  • Find the right type of logo
  • Pay attention to color
  • Pick the right typography
  • Communicate with your designer
  • Evaluate your logo options
  • What not to do when designing a logo
  • Integrate your logo design into your brand

Branding & Print Design

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.

Print Design can be considered as a branch of Graphic Design. Print Design starts its process by composing the ‘text and image’ on a paper/art-board and ends the process by producing print ready artwork files for professional printing. The final products will be posters, books/magazines, leaflets, postcards and many printed materials on paper or boards.

Occasionally a print design will be ended as a fabric banner, tin plate or a wooden panel.

In print design, the designer is responsible to design the content from the first pencil sketch to print ready artwork file. Additionally, the designer has to coordinate with the printer and supervise the special requirement during printing.

To produce a clever and accurate print design, the graphic designer has to bear a sound knowledge of print formats, page planning, professional printing methods, the printing process, paper and other materials, post-print value additions etc.

Things like packaging design are not belonged to print design ever they are printed by printers. Because in such cases the packaging design starts its process as a product design.

Mobile App Design

Mobile app design is the task of designing mobile applications. Even though mobile apps have a wide variety of uses, what unifies them is the need for optimal usability, accessibility, engagement, and overall user experience. In short, addressing all the above concerns.

Mobile apps can also leverage deeply ingrained features of the operating system. A key example of this could be the platform’s respective app stores (Apple App Store, Google Play Store), which offer various methods of monetization right out of the box, including in-app purchases and subscriptions.

Mobile applications support animations much better than websites do; in fact, some screen transitions are readily available for developers to implement. This is why we’re able to utilize transitions when prototyping with screen design tools.

Display Banners

A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.

Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays or some type of animation to engage the user.

Retargeting can also be used for these ads. For example, on ecommerce or shopping site a user may place something in his or her cart and then leave the site without purchasing. Ads can then be used to advertise exactly what that user placed in his or her cart to get them to complete the purchase that they left before.

Display ads can be a main component in a marketer’s paid advertising campaigns. Developing click-worthy images help directs a viewer to a landing page with relevant content about the brand or company.

E mail Design

Your email layout should help the viewer know what they should check out first, and where they can go from there. They should be able to scan the email quickly using a logical hierarchy with large headlines and images focusing the attention. Use layout to break up space and help create chunks of content.

With more than 70% of businesses using email newsletters to communicate with the customers, it’s more important than ever your emails stand out. While of course, it’s your email subject line which is going to get your email opened in the first place, a well-designed newsletter is what helps keep the reader’s attention. If they like what they see, they’ll likely keep coming back time and time again.

Your email design is also an opportunity to let your brand’s personality and value shine through. Unlike something like a social media post, there’s a lot of room to play with things like different typography, colors, and graphics.

Landing Page Design

A great landing page can mean the difference between having zero, 100 or even 1,000 new leads and sales a day for your business.

No matter what the product you’re trying to sell, landing pages serve a single purpose—they insight your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?

Landing pages are single pages that focus on a specific topic or campaign that entices people to buy a product or service. Implementing landing page design best practices increases conversions on your site.

The steps that you should follow up creating landing page are;

  1. Outline your offer and campaign.
  2. List the benefits and the solution.
  3. Create a compelling CTA.
  4. Focus on great design.
  5. Optimize for mobile